Russell Branaghan
I am a cognitive psychologist in the Applied Psychology Department at Arizona State University. Our department is housed on the Polytechnic campus (adjacent to Williams Gateway airport) where we have access to outstanding resources and equipment (flight simulators, flight instruction, pilots, Air Force Research Lab, Cognitive Engineering Research Institute, and the like). Additionally, I teach Human Factors in the Master of Product Development Program at Northwestern University. I joined ASU just this year after working in industry (Hewlett-Packard and IBM) and consulting for fifteen years.
My applied research and consulting focuses on cognitive human factors - identifying ways to make things (products, computer programs, instructions, signs, etc.) understandable. That is, how do we make things easy to learn, efficient and satisfying to use, and easy to remember? My favorite topics include:
