RUSSELL J BRANAGHAN Human Factors & Cognitive Science

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HOME I am a cognitive scientist at Arizona State University. I joined ASU in 2006 after workingin industry and consulting for fifteen years. We are housed on the Polytechnic campusacross the street from Phoenix-Mesa Gateway airport. The campus provides flightsimulators, driving simulators, flight instruction, and the Cognitive Engineering ResearchInstitute.My research focuses on cognitive human factors, making devices and systems easy tolearn, efficient to use and satisfying. My favorite topics include medical devices suchas programmers for pacemakers/defibrillators, automatic external defibrillators, homehealth care products, and reusable medical equipment. Other favorites are the design andevaluation of products for aviation and consumer technology.
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Branaghan_vita for Web 2011.pdf

TEACHING

Arizona State University

Classes
Students
Program Description

Classes

Human FactorsHuman Factors Research, design and evaluation methods, vision, audition, memory, decision-making, display design, human-computer interaction, anthropometry, biomechanics and the physiology of work. Students are typically advanced undergraduates and graduate students in cognitive science and engineering, business and industrial design.Advanced Human FactorsThis hands-on course focuses on integrating human factors into the design process, rapid prototyping, usability testing, and establishing design criteria. Students are typically graduate students in cognitive science and engineering and industrial design.Cognitive ScienceInattentional blindness, synesthesia, imagination and memory, recovering memories of trauma, eyewitness testimony, improving brainstorming, evolutionary psychology, creativity and scientific discovery, language and automaticity. Students are typicallyadvanced undergraduates and graduate students in cognitive science and engineering, psychology, and law.Memory and CognitionCognition and the brain, perception, attention, short term and working memory, long term memory, knowledge, visual imagery, language, problem solving, reasoning and decision-making. Students are typically advanced undergraduates and graduate students in cognitive science and engineering, psychology and law.Graduate seminar in MemoryAdvanced treatments of short term memory, working memory, learning, episodic memory, semantic memory, autobiographical memory, incidental and motivated forgetting, amnesia, memory in childhood, memory and aging, eyewitness testimony, prospective memory and techniques to improve your memory. Students are typically graduate students in cognitive science and engineering, economics, and law.Graduate seminar in Consumer PsychologyConsumer memory, decision making, choice, branding, behavioral pricing, and research methods. Students are typically graduate students in cognitive science and engineering and economics.Graduate seminar in Knowledge Organization and Semantic MemoryMethods of modeling human knowledge and memory organization using spatial, categorization, and graph theoretic tools like cluster analysis, multidimensional scaling and Pathfinder. Students are typically graduate students in cognitive science and engineering and computer science.Industrial/Organizational PsychologyEmployee selection, placement, retention, training, performance appraisal, satisfaction, leadership, and quality of work life. Students are typically graduate students in cognitive science and engineering, psychology, business and law.
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Students

Ph.D. StudentsEmily A. Hildebrand, B.S., Psychology, University of California at San Diego, M.S., Applied Psychology, Arizona State University.Jonathan Jolly, B.S. and M.S., Applied Psychology, Arizona State University.M.S. Theses AdvisedShree Jariwala, B.S., Biomedical Engineering, Northwestern University (M.S. expected, May, 2013).Claudia Guerrero, B.S., Information Systems, Arizona State University (M.S. expected, May, 2012). Claudia is an Intern, Human Factors at Intel Corporation, Chandler, AZ.Bryant Foster, B.S., Spanish, Arizona State University (M.S. expected, May, 2012). Bryant is a Research Assistant at Cognitive Engineering Research Institute. He is currently funded by a SFAZ grant to Cooke and Branaghan.Michael Kuzel, B.S. and M.S., Industrial Engineering, Arizona State University (M.S. expected December, 2011). Mike is a Principal Engineer at Exponent, in Phoenix, AZ.David English, B.S., Physics, University of Warwick, England (M.S. expected, December, 2011). Non-linear moving tape displays in aviation. Dave is a Captain for Jet Blue Airlines.Christy Caballero, B.S., Applied Psychology, Arizona State University (MS expected, December, 2011). Using the rule-following task to uncover implicit brand associations. Christy is now a Human Factors Engineer at Boeing-Mesa.Cheryl Goldman-Cristiano, (MS expected December 2011). Cheryl is a Research Assistant at the Air Force Research Laboratory. Jessica Voge, (MS expected December 2011). Jessica is a Research Assistant at the Air Force Research Laboratory, Mesa, AZ.Jonathan Jolly, (M.S., May 2011). Jon is a Research Assistant at the Human Factors Patient Safety Center of Inquiry at the Phoenix VA Hospital. He is also a student in ASU's Simulation, Modeling and Applied Cogntive Science (SMACS) Ph.D. Program.Amanda Taylor, B.S. Applied Psychology, M.S., Applied Psychology, Arizona State University (2010). Can priming an elderly voice lead to slower driving speeds? Amanda is now a Research Scientist for Sandia Research Corporation, Mesa, AZ.Qiawen Wu, M.S., Applied Psychology, PhD, Design, Arizona State University (2010). Human factors in endoscope reprocessing. Daniel Sevier, B.S., Psychology and Mathematics, University of North Carolina at Chapel Hill, M.S., Applied Psychology Arizona State University (2009). A more intuitive gaming controller for console first-person-shooter (FPS) games. Dan is now a Human Factors Engineer at Motorola in Plantation, FL.Emily A. Hildebrand, B.S.,(2009) A comparison of multidimensional scaling, Pathfinder networks and threshold networks for representing brand personalities. Arizona State University Masters Thesis. Emily is now Director of the Patient Safety Center of Inquiry for Human Factors at the Veterans Administration Hospital in Phoenix, AZ.Jennifer Donahue, B.S., Psychology, Northern Arizona University, M.S., Applied Psychology, Arizona State University (2009). Indirect influences in the implicit association task. Jen is currently a Human Factors Engineer at Boeing-Mesa.Undergraduate Research Mentoring (PSY 394/494 Supervised Research) Elizabeth Buxton is researching feedback and duration estimation in human-computer interfaces. Blake Davis looks at driving, priming and signal detection.Sharon Fallon researches automatic cognition and driving.Cheryl Goldman-Cristiano is interested in driving, priming and signal detection. She is also pursuing an MS in Applied Psychology at ASU, and is a research assistant at the Air Force Research Laboratory.Danielle Holland is now a Behavioral Scientist at Sea Life Park, Hawaii.Kenny Jackson studied structural knowledge in flight. Kenny is now a user-centered design engineer at OrangeSoda.com, in American Fork, UT.Alysha Naumann is interested in symbolic distance and the 99 cent pricing effect.Corey NicholsonMonica Nguyen is a research associate at the Air Force Research Laboratory at Wright Patterson Air Force Base in Dayton, OH.Lourdes ReyesJodi Shannon researched feedback and duration estimation in human-computer interfaces. Jody completed her Masters Degree in Education at ASU, and is now a teacher in Mesa, AZ.Mistey Taggart researches symbolic distance and the 99 cent pricing effect. She is also a research assistant at Cognitive Engineering Research Institute.Jessica Voge is pursuing an MS in Applied Psychology at ASU and is also a research assistant at the Air Force Research Laboratory.
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Program Description

Click on the links below for more info

Cognitive Science and Engineering Program

ASU MS program.pdf

RESEARCH

Research and Areas of Interest

Topics
Publications
Collaborators

Topics

endoscope cleaning
Flight Dispatch Center
Design Integration
Flight Deck Human Factors
Observational Research
Driving Simulator
rendering
Prototype
pre-flight
Hospital Supplies (layout)
patrol car information system
wrist mounted scanner

Health care human factors Aviation human factorsPublic safety Product design and evaluation

Publications

Jolly, J., Hildebrand, E. A., & Branaghan, R. J. (submitted). Research, design and validation of a cognitive aid to support the reprocessing of flexible endoscopes. Human Factors.English, D. & Branaghan, R. J. (2011). An empirically derived taxonomy of pilot violation behavior. Safety Science. In Press. doi: 10.1016/j.ssci.2011.08.009.Branaghan, R. J., Covas, C., Jackson, K., Eidman, C. (2011). Using Expert Knowledge Structures to Redesign an Instructor-Operator Station. Journal of Applied Ergonomics. 42(6):934-40.Jolly, J. D., Hildebrand, E. A., Branaghan, R, J., Wu, Q., Garland, T.B., Epstein, D., Babcock-Parziale, J., Brown, V. (2011). Patient Safety and Endoscope Reprocessing: A Usability Test of the Reprocessing Procedure. Human Factors and Ergonomics in Manufacturing and Service Industries.Sanchez, C., & Branaghan, R. J. (2011). Turning to Learn Screen orientation and reasoning with small devices. Computers in Human Behavior, 27, 793-797.Branaghan, R. J., & Hildebrand, E. A. (2011). Brand Personality, Self Congruity, and Preference: A Knowledge Structures Approach. Journal of Consumer Behaviour, 10, 1-8.Tossell, C., Schvaneveldt, R. W., & Branaghan, R.J. (2010). Assessing a New Method to Elicit Knowledge Structures. Cognitive Technology. 15 (2), 11-19.Branaghan, R. J., Takamura, J., Palmer, M. T., Hildebrand, E. A., & Sevier, D. (2010). Activities, Information and Police Work: Implications for User Interface Design. Journal of Cognitive Engineering and Decision Making, 4, 2, 113-128.Branaghan, R. J. & Gray, R. (2010). Non-conscious Activation of an Elderly Stereotype Leads to Slower Driving. Perceptual and Motor Skills, 110, 2, 1-13.Branaghan, R. J. & Sanchez, C. (2009). What to Show Users While they Wait: User Preferences and Ratings of Reasonableness. Human Factors, 51, 528-538.Sanchez, C. & Branaghan, R. J. (2009). The Interaction of Map Resolution and Spatial Abilities on Route Learning. International Journal of Human Computer Studies, 67, 475-481Branaghan, R. J., McDonald, J. E., & Schvaneveldt, R. W. (1991). Identifying high level UNIX tasks. SIGCHI Bulletin, 23, 73-74.Hildebrand, E. A, Branaghan, R. J., Neuman, B. L., Jolly, J., Garland, T. B., Taggart, M., Epstein D., Babcock-Parziale, J., & Brown, V. (2011). Expertise in Endoscope Reprocessing. In Proceedings of the 55th Annual Meeting of the Human Factors and Ergonomics Society, September, 2011, Las Vegas, NV.Sinocruz, J. Q., Hildebrand, E. A., Neuman, B. L., & Branaghan, R. J. (2011). Human Factors Implications for Standard Operating Procedure Development and Usability in Endoscope Reprocessing. In Proceedings of the 55th Annual Meeting of the Human Factors and Ergonomics Society, September, 2011, Las Vegas, NV.Branaghan, R. J., Beringer, D. B. & Schvaneveldt, R. W. (2011). Prioritizing weather elements for commercial pilots and dispatchers: Implications for user-interface design. In Proceedings of the 16th International Symposium on Aviation Psychology, May 5, 2011, Dayton, Ohio.Sanchez, C. & Branaghan, R. J. (2010). Learning from Small Devices; Deficits in Problem Solving Performance but not Factual Recall. In Proceedings of 54th Meeting of the Human Factors Society.Jackson, K. Covas, C., Branaghan, R. J., & Eidman, C. (2010). Menu Design Based on Expert Knowledge Structures: A Validation Study. In Proceedings of 54th Meeting of the Human Factors Society.Hildebrand, E., Jolly, J., & Branaghan, R. J. (2010). Human Factors Challenges in Reprocessing and Sterilizing Endoscopes. In Proceedings of 54th Meeting of the Human Factors Society.Gray, R. & Branaghan, R. J. (2009). Changing driver behavior through unconscious stereotype activation. Driver Assessment 2009 Proceedings. University of Iowa Public Policy Center.Branaghan, R. J. & Gray, R. (2008). Non-conscious Activation of an Elderly Stereotype Leads to Slower Driving. In Proceedings of 52nd Meeting of the Human Factors Society.Branaghan, R. J. & Sanchez, C. (2008). Feedback, Subjective Time Estimates, and User Satisfaction. In Proceedings of 52nd Meeting of the Human Factors Society.Sanchez, C. & Branaghan, R. J. (2007). The Interaction of Map Resolution and Spatial Abilities on Route Learning. In Proceedings of the 51st Meeting of the Human Factors Society.Branaghan, R. J., (1997). Testing the Usability of Online and Paper Documentation. UPA 97 tutorial notes. Dallas: The Usability Professionals Association.Sanders, Elizabeth, B.-N. & Branaghan, R. J. (1998). Participatory Expression in Design. In Broadening Participation, Proceedings of the 5th Biennial Participatory Design Conference (pp. 199-200).Simeral, E. & Branaghan, R. J. (1997). A Comparative Analysis of Heuristic and Usability Evaluation Methods. Proceedings of STC 97, Society for Technical Communications, Toronto, Ontario. pp 307-309.Branaghan, R. J., & Alstad, C. A. (1996). Conducting Effective Documentation Usability Tests. Tutorial Notes for UPA 96, conference of the Usability Professionals Association, Copper Mountain, CO.Branaghan, R. J., Metz, S. V. & Isle, B. A. (1989). Control of devices in the home by disabled persons: Human factors guidelines and public access protocol. In Proceedings of Rehabilitation Engineering Society of North America (RESNA): Technology for the Next Decade. Washington, D.C.: RESNA.Branaghan, R. J., (Editor) (2000). Design by People for People: Essays on Usability. Chicago: The Usability Professionals Association.Branaghan, R. J. (2010). Whats so special about stories? The cognitive basis of contextually rich learning. In D. Andrews, T. Hull, & K. DeMeester (Ed.) Storytelling as Instruction. Boston: Sense Publishers.Wu, Q., Branaghan, R. J., Hildebrand, E., & Epstein, D. (2010). Exploring Human Factors issues in Reprocessing Errors. In G. Salvendy & W. Karwowski (Ed.) Advances in Human Factors. New York: Taylor & Francis.Branaghan, R. J. (2001). From ease of use to experience design. In R. Branaghan (Ed.) Design by People for People: Essays on Usability. Chicago: Usability Professionals Association.Branaghan, R. J. (2001). Ease of learning and efficiency of use: Usability needs to focus on both. In R. Branaghan (Ed.) Design by People for People: Essays on Usability. Chicago: Usability Professionals Association.Branaghan, R. J. (1990). Pathfinder networks and multidimensional spaces: Relative strengths in representing strong associates. In R. W. Schvaneveldt (Ed.). Pathfinder Associative Networks: Studies in Knowledge Organization. Norwood, NJ: Ablex Press.

tossell et al CogTech 2010.pdf

Branaghan_Takamura.pdf

Branaghan_Sanchez.pdf

Jolly et al.pdf

Branaghan_Gray.pdf

Branaghan_Covas.pdf

Collaborators

List of Collaborators

CompaniesPeacock Nine is a market research and strategy firm that uses remarkable methods to understand consumers, and enable clients to make informed decisions. Herbst Lazar Bell is one of the most established successful, and inventive product design firms in the industry.Northwestern University's Master of Product Design and Development program is an intense, hands-on, executive program focusing on all aspects of product development including innovation, manufacturing, project management, industrial design, intellectual property and human factors. I teach the human factors portion.Bruce Claxton, Craig Siddoway and a talented team of designers and social scientists at Motorola Design Integration are getting design right. They have integrated their design research, industrial design, industrial design and human factors into one department that does some fantastic work.Mark Palmer, a pioneering design researcher with over twenty years experience in consulting and corporate product development, founded Geneva. His firm provides research management and consultation to companies that want to become more focused on the user-experience. Mark helps companies develop world-class capabilities in design research.Research Integrations, founded by Beth Lyall, is a terrific human factors consultancy addressing performance in all aspects of aviation. They have developed extensive expertise and experience in this domain.Other Individuals Dennis Beringer, Federal Aviation AdministrationNancy Cooke, Arizona State University and the Cognitive Engineering Research InstituteRob Gray, University of Birmingham, EnglandWalter Herbst, Northwestern UniversityMark Nagy, Xavier UniversityChristopher Sanchez, Arizona State UniversityRoger Schvaneveldt, Arizona State UniversitySteve Shope, Sandia Research Corp.John Takamura, Arizona State UniversityChad Tossell, Rice University

CONSULTING

Consulting

Services
Sample Engagement

Services

Speaking Engagements Human Factors and Health Care SafetyHuman Factors in Consumer Product DesignThe Cognitive Science of Creativity and InnovationEducation & Training ½ or full day classAn Introduction to Human Factors EngineeringHuman Factors and Health Care SafetyHuman Factors in Consumer Product DesignThe Cognitive Science of Creativity and Innovation 3 day classHands-on Human Factors: A Customized Introduction Using Your ProductsUsability Studies and EvaluationUsability testingExpert Usability AnalysisObservational research and task analysisEye-tracking studies for usability, advertising and packaging

Sample Engagement Green Dress

Sample Engagement

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Clients

Client List

AlbertsonsAOLAT&T WirelessBank One (now JP Morgan Chase)CadenceCarharttCompaq (now Hewlett Packard)DisneyElmer'sFederal Aviation Administration (FAA)GatewayGeorgia PacificGoodrich AviationGoodyearGuidantHewlett-PackardHobartHughes TrainingHunter FanInvensysIomegaLexmark

MaerskMarconiMedtronicMicrosoftMotorolaNASANational City BankNationwideNikeNortelOhio HealthThe Ohio State UniversityPep BoysPepsiCoSprintSymixThings RememberedUnited WayUS WEST (now Qwest)Wilton-Copco

RESOURCES

Resources and Helpful Links

Human Factors and Human Computer InteractionHuman Computer Interaction BibliographyUsability.govUsability NetHuman Factors and Ergonomics SocietySIGCHIHCI InternationalUsability Professionals AssociationConsumer PsychologySociety for Consumer PsychologyAssociation for Consumer ResearchPsychology Reference and OrganizationsEncyclopedia of PsychologyGlossary of Psychology TermsPsychology Departments on the WebAmerican Psychological AssociationAmerican Psychological SocietyWestern Psychological AssociationPsychonomic SocietyJournalsHuman FactorsInternational Journal of Human-Computer InteractionJournal of Usability StudiesPsychology and AgingFun Stuff (somewhat related to human factors or psychology)Baddesigns.comStick Figures in PerilFunnySigns.comRecommended ReadingHuman Factors and UsabilityHuman Factors in Engineering and Design (7th Edition) Mark Sanders and Ernest J. McCormickAn Introduction to Human Factors Engineering Christopher D. Wickens, John D. Lee, Yili Liu, Sallie E. Gordon BeckerThe Human Factor Kim VicenteUsability Engineering Jakob NielsenThe Design of Everyday Things Donald NormanDesign by People for People: Essays in Usability Russell J. Branaghan (Ed.)The Trouble with Computers Thomas K. LandauerAgingHandbook of the Psychology of Aging James Birren, K. Warner Schaie (Editors)User-Interface DesignPrinciples of Software User-interface Design Deborah MayhewTask Analysis for User-interface Design Joanne Hackos and Janice RedishHuman ErrorSet Phasers on Stun: And Other True Tales of Design, Technology, and Human Error Steven CaseyThe Naked Pilot David BeatyEvolutionary Psychology & the Psychology of BeautyWhy We Feel Victor JohnstonThe Moral Animal: Why We Are, the Way We Are: The New Science of Evolutionary Psychology Robert WrightThe Evolution of Desire: Strategies of Human Mating David BussThe Selfish Gene Richard DawkinsWhy is Sex Fun?: The Evolution Of Human Sexuality Jared DiamondSurvival of the Prettiest: The Science of Beauty Nancy EtcoffNew World New Mind: Moving Toward Conscious Evolution Robert OrnsteinLiving with our Genes: Why They Matter More Than You Think Dean HamerCreativityThe Mind's Best Work D.N. PerkinsThe Act of Creation Arthur KoestlerConsumer PsychologyHow Customers Think: Essential Insights into the Mind of the Market Gerald ZaltmanWhy We Buy: The Science of Shopping Paco UnderhillCognitive Psychology and Cognitive NeuroscienceExploring Consciousness Rita CarterMapping the Mind Rita CarterThe Secret Life of the Brain Richard RestakSynaptic Self: How our Brains Become Who We Are Joseph LeDouxThe Roots of the Self: Unraveling the Mystery of Who We Are Robert OrnsteinInside the Brain: Revolutionary Discoveries of How the Mind Works Ronald KotulakJudgment and Decision-MakingThe Psychology of Judgment and Decision Making Scott PlousInfluence: The Psychology of Persuasion Robert B. CialdiniThe Paradox of Choice: Why More is Less Barry SchwartzHedonic / Positive PsychologyFinding Flow Mihaly CzykszentmihalyBowling Alone Robert D. PutnamSocial and Semantic Network AnalysisLinked Albert-Laszlo BarabasiPathfinder: Studies in Knowledge Organization Roger W. Schvaneveldt (Ed.)
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CONTACT INFO
Russell J. Branaghan, Ph.D.Cognitive Science and Engineering ProgramArizona State University-Polytechnic Campus7271 E. Sonoran Arroyo Mall Mesa, AZ 85212480-276-0731 cell 480-276-1390 office
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RUSSELL J BRANAGHAN Human Factors - Cognitive Science

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